The changing face of sport events participants: It’s competitor Jim, but not as we know him
What is the 'typical' ocean swim participant look like and how does this affect the way organisers design and market their events?
Author: Scott Rice
Tide’s in for aquatic events – what’s the salty secret?
The three major trends that should be on the radar for every event organiser, or sponsor, looking to maximise the appetite for ocean events.